AI Strategy & Marketing Operations

Your AI investment is only as good as the foundation underneath it.

Resonant Growth helps organizations build the information architecture, workflows, and human capability that make AI adoption actually work. Not more tools. Better foundations.

Book a Consultation See How We Work
97%
of knowledge workers are using AI poorly or not at all
SectionAI, 2026
70%
stuck as "experimenters" without meaningful business use cases
SectionAI, 2026
84%
of AI project failures are organizational, not technical
RAND Corporation
The Problem

Most organizations are tool-rich and foundation-poor.

Companies buy AI platforms, run pilots, and train employees on prompting. Six months later, 45% of workers still can't name a single meaningful use case.

The gap isn't capability. The gap is architecture: how information flows, how work is structured, and how people are supported in changing how they think.

AI readiness is an organizational design problem. We treat it that way.

The Use Case Desert
70% of your workforce uses AI frequently but can't move beyond Google-replacement and grammar checks. They need structured pathways to real business applications.
The Perception Gap
81% of executives believe they have a clear AI strategy. Only 28% of individual contributors agree. Someone is wrong.
The Foundation Gap
75% of employees say there's no formal AI strategy. 75% don't know usage guidelines. The infrastructure for adoption doesn't exist.
The Imagination Gap
The biggest barrier isn't technical skill. It's that people don't know what's possible. They're stuck because no one showed them what "good" looks like.
Services

What we build with you.

Every engagement starts with understanding where you are, then builds the specific foundations that get your people from experimenting to producing.

AI Readiness & Strategy
Diagnose why your AI investments aren't paying off and build the organizational architecture to fix it. Strategy that starts with people and workflows, not tools.
  • Workforce AI proficiency assessment
  • Use case identification and prioritization
  • AI adoption roadmap and governance
  • Middle management enablement
Fractional CMO
Senior marketing leadership without the full-time overhead. I build the systems, operations, and team structures that tie marketing directly to revenue.
  • Marketing operations and pipeline architecture
  • Revenue attribution and reporting
  • Team structure and vendor management
  • Go-to-market strategy and execution
Workshops & Enablement
Hands-on training that moves your team from passive AI users to active practitioners. Built on the IA Before AI methodology: structure your thinking before you touch the tools.
  • Executive AI fluency workshops
  • Team-level use case development
  • Information architecture for AI readiness
  • Custom curriculum design
How We Work

Foundation first. Always.

Most consultancies start with tools and work backward. We start with your people, your workflows, and the information architecture that connects them.

Diagnose

Assess your current AI proficiency, identify the real barriers (not the assumed ones), and map the gap between where your team is and where they could be.

Architect

Design the information architecture, workflows, and governance structures that make AI adoption sustainable. Build the foundation that tools sit on top of.

Enable

Train your people. Not on prompting tricks, but on the thinking frameworks that turn AI from a search engine into a working partner. Build capability, not dependency.

Mariana Small, Founder of Resonant Growth
Founder

Mariana Small

Marketing & AI Strategy · Systems Thinker

15 years of building revenue-generating marketing operations across healthcare, insurance, technology, and government. MBA from Fundação Getúlio Vargas. Executive education from Harvard Business School, Wharton, and Korn Ferry.

Today, I co-lead a Healthcare AI Executive Cohort, hold seven Anthropic and AI certifications, and am developing the IA Before AI methodology: a framework for building the cognitive and organizational foundations that make AI collaboration effective.

The thread across all of it: I build systems that make the work repeatable.

MBA, FGV Brazil Harvard Business School Wharton Anthropic Certified Healthcare AI Cohort Lead 5 Languages
Full profile
Programs

Beyond consulting.

For professionals who want to build these foundations themselves.

Coming Soon

IA Before AI

A structured course teaching information architecture as the prerequisite for effective AI partnership. Not tips and tricks. Foundations that compound.

Built on original research, enterprise case studies, and a methodology tested through live instruction.

  • 8-module progressive curriculum
  • From foundation through cognitive partnership
  • Applicable across roles, industries, and AI platforms
  • Individual and organizational tracks
85%
of knowledge workers have beginner-level or no AI use cases
3%
qualify as AI practitioners with meaningful workflow integration
4+ hrs
saved weekly by practitioners who built proper foundations first
Get Started

Your AI tools are waiting for better foundations.

Whether you need a fractional CMO, an AI readiness assessment, or team enablement, the first step is a conversation about where you are now.

Book a Consultation
or send a message
LinkedIn
linkedin.com/in/marianasmall
Based in
Santa Monica, CA